CRAFTED Branding + Packaging
Crafted offers prepared, ready-to-eat meals available to order online, featuring fresh, nutritious ingredients at affordable prices. Crafted hopes to partner with gyms to promote health not only through a healthy diet, but also exercise.
Initial logo concepts explore themes of convenience, hand-crafted food, and healthy ingredients.
The final logo includes a dynamic typeface and integrated icon with several layers of interpretation, including a carrot to illustrate fresh and healthy ingredients, as well as an abstract rocket to highlight convenience and efficiency.
Additional brand elements + applications
In addition to the logo, a branded icon set was developed and paired with bright, energetic colors. Together these elements create a fresh, modern, and flavorful aesthetic.