Capoforward

 CapoForward is an initiative in which seven elementary schools within the San Juan Capistrano district were re-imagined with more focused and themed curriculum, such as technology, environmental science and performing arts etc. 

Each of the seven schools got a new logo and basic set of brand elements, which were then applied to various promotional launch pieces (i.e. brochures, signage, website etc.). The main goal was to create a look and feel that is fun and inviting but also sophisticated and refined so that parents will be more inclined to send their kids to these schools.